Formed in 2005, Stoats converted an American hot dog trailer, to sell hot
porridge with generous, natural, tasty toppings at summer music festivals. The
young company went on to develop a range of retail products including the
world’s first porridge oat bars, which include favorite flavour combinations
that have helped the brand to grow. With the porridge aisle leaders focusing on
traditional brand values as a worthy proposition, Stoats found a gap in the
market for a vibrant, young company that would push the porridge bandwagon.
The new design features a range of varied logo holding devices, adding to
each scene on pack. Robot Food has also introduced a range of strap-lines to add
to the eclectic homemade feel of the brand.Jessica Dennison, Marketing Manager at Stoats, commented:
“We’re already seeing impressive results. We've only just started roll-out and already we’ve gained new listings with Waitrose, Asda, and Scotmid, with promising discussion taking place with other major retailers. Robot Food’s straight-talking, hands-on creative team makes them a pleasure to work with.”Client Director at Robot Food, Mike Shaw, added:
“The previous design didn't reflect their passion, so we injected personality through in-house illustration, to create a brand that would leap from shelves. We started by piecing together Stoats’ history and all the haphazard stories, which have shaped the company. The outcome of that exercise made it easy for us, as the work has been so much fun. We love the product and have such belief in the people behind the brand.”
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