Underwater Packaging!
New and wonderful or the depths of despair!
Don't get me wrong the designer in me looks at this and says no, no, no! But the marketer and lover of the unusual says bring it on! its is unusual and real, but in this age of over packaging is it really required, the brand is making a point and the packaging is reflecting that to the max but it still reminds me of a goldfish in one of those clear bags you get at the pet store!
By G+
Author: Chris
Warren.
FESTINA PROFUNDO – THE DIVERS WATCH IN WATER PACKAGING
This is NOT your average
watch package. Art Director, Ralf
Schroeder of Germany, describes the purpose of this packaging:
The
quality promised by Festina Profundo is that this watch stays waterproof. How
can such a claim be visualized in a packaging design that satisfies a demanding
target group and demonstrates the quality of the product convincingly? The
solution shows a highly vivid implementation: according to the motto “We
believe in what we see”, the packaging aims to have maximum transparency.
The watch
comes in a transparent bag filled with distilled water, a striking and
convincing packaging solution that demonstrates the advantage of the watch
without the need for words. Featuring only the company logo and slogan, this
packaging thus submits the product to quality control directly at the point of
sale and serves as a mark of confidence at the same time. By being subjected to
this visible test of endurance, the watch is able to immediately convince the
customers of its particularly high quality.
The way in which it is packaged surly is convincing of
the quality of the watch. I do have to wonder how cost and eco-efficient this
packaging is.
Simply Good!
As part of a recent trend for simplicity, big name brands like Starbucks
and Nivea have modernised by undressing their identities in favour of
minimalist persona. Other brands have read the same mantra but are taking it
further and reflecting it in their pack design, removing extra layers of
material and various design elements, to welcome a wider array of transparency
on pack.
Hatziyiannakis
Dragee Pebbles’ packaging demonstrates the manufacturer’s pride in its
products. The pack gets away with being relatively light on text as it’s so
brilliantly heavy on imagery.
Electroluminescent technology: packaging that 'dances' off the
shelf
"Fittingly the brand's slogan is 'Leave an
impression'."
In
certain environments it can be hard for a package to grab a consumer's
attention. In a nightclub, for instance, when the atmosphere is dark, loud and
consumers are likely to be distracted by their friends, a drink bottle standing
out from behind the bar can be a challenge.
High-end
whisky drink, Ballantine's Finest, had just this problem: how to make this
particular whisky stand out from a hoard of bottles behind a busy bar?
Designers at Parker Williams, which is part of Sun Branding Solutions, designed
a night time Ballantine bottle specifically designed to sit behind a bar and
grab a drinker's attention.
They
used electroluminescent technology, which creates movement of light on the
front of the bottle in a sequence of effects that highlight the 'B' in
Ballantine and allows the light to pulsate through the label, to bring to mind
sound waves echoing to the beat of music. Fittingly the brand's slogan is
'Leave an impression'.
Embedded colour changing labels: taking risk out of food storage
What do
consumers usually do when they have opened a packet of ham - put it in the
fridge, return to it a day or so later and wonder if it is still good to eat or
not? They usually throw it in the bin just in case it's past its best.
"According to Insignia, the patented smart
pigments can be easily incorporated into plastic food packaging."
In a
bid to reduce food waste, which is a huge problem in the Western world,
Insignia Technologies has developed an ingenious label that can be attached to
a packet and, once the packet has been opened, it will gradually change colour
until it reaches a certain colour that tells you the product is past its best.
The
UK-based company is reluctant to give away the secret to its product
technology, but has said it is based on colour changing inks and pigments that
react with gases, such as CO2, or UV light, with timers that can be set to
change during different time periods, ranging from a matter of minutes up to
six months.
According to Insignia, the patented smart pigments can be easily
incorporated into plastic food packaging, creating colour changing plastic
film, as well as stickers, which will help minimise food wastage and ensure
consumers know when food is fit for consumption or not.
YUM!- Oh is that wrong of me to say because on my trip to the states last year I found one and it was amazing and a treat for the heart condition I now have. (only joking) I say bring it on Twinkies are an institution, The griffins lived off Twinkies after the Apocalypse on family guy so they must be good!
GH
Americans
nationwide mourned its loss. Many feared it would never return. But, after an
eight month hiatus from retail, national institution Hostess is back!
Now co-owned by private equity firms Metropoulos & Co. and Apollo
Global Management, Hostess is renowned for its high-processed indulgence.
But the re-launch comes with a change in strategy. “We want people to
know that it’s the same Hostess, but with a different attitude,” says Dave
Lubeck, executive director for client services at Bernstein-Rein Advertising;
the agency handling Twinkie’s comeback social media campaign. “It’s younger,
more aggressive.”
Boxes of Twinkies were sold on ebay after the brand was discontinued
last year for $60 each.
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